RCRDSHP
Creative Director, Head of Content
THE PROBLEM
RCRDSHP (Pronounced “record shop”) launched into one of the most volatile and exciting moments in digital culture, the Web3 music boom. The brand had no visual identity, no content infrastructure, and no system to support the pace of growth the platform demanded. Everything needed to be built from scratch, fast.
MY ROLE
I joined as Head of Content and took full ownership of the brand's creative output. I hired and built a cross-disciplinary team of 12 spanning UX, 2D and 3D design, video, copy, and production.
THE APPROACH
Bold, maximalist, and unapologetically digital. I developed a visual identity system that could flex across artist drops, platform moments, and marketing channels — sustaining 50+ assets a week across social, email, and digital marketing.
