MARIA TASH
Global Brand Creative Director
THE PROBLEM
Maria Tash had a cult following and an exceptional product, but the brand lacked a visual identity. Across touch points the look was inconsistent, e-commerce imagery was underperforming, and there was no unified creative language to anchor the brand as it grew.
MY ROLE
I was brought in as Global Brand Creative Director to define and execute a new 360 brand identity including visual language and campaign direction to packaging, e-commerce.
THE APPROACH
Maria Tash is based in body jewelry, a space that is inherently dark, editorial, and unapologetically edgy. But I executed the vision with the craft and restraint of true luxury, no excess, no noise, just a strong, confident point of view applied consistently across every touchpoint.
THE OUTCOME
Over 18 months, Maria Tash went from inconsistent presentation to a cohesive, elevated identity across all consumer touchpoints. E-commerce imagery quality improved measurably through smarter vendor partnerships.
